• About us

JCB Construction New Zealand


The story of JCB is one of innovation, ambition and sheer hard work. From small beginnings building agricultural tipping trailers in 1945, to the global force in manufacturing the company has become today, JCB has constantly pushed the boundaries in their desire to be the best. Today, they have 22 plants on four continents and more than 750 dealers around the world.

In just 75 years, JCB have grown to a major global brand renowned for their pioneering spirit. They have a 11,000-strong worldwide workforce that continues to innovate and push the boundaries in research and development; in particular within the area of sustainability, where energy costs and emissions are becoming an increasingly important purchasing consideration. 

The JCB Construction range is renowned around the world, as one of the top three global construction equipment manufacturers.

In New Zealand, JCB Construction is supported by PFG Construction, a branch of the Power Farming Group.


The origins of the Power Farming Group can be traced back to Maber Motors, a small one man operation established by Laurie Maber in 1946 to sell and service tractors and implements to the local farming community in Morrinsville, New Zealand.

In 1977, Maber Motors secured the rights to distribute Iseki tractors in New Zealand, and Laurie's son Geoff Maber eventually formed a separate wholesale company to fully develop this new opportunity. The new company was named Power Farming.

Over the next two decades, Power Farming gradually built a stable of high quality tractor and machinery franchises, expanding across the Tasman as the trading group PFG Australia, and in 2017, arriving in the US as PFG America. Most recently they've moved into the construction market with a new branch - PFG Construction.

In New Zealand, the Power Farming Group owns, either in whole or in partnership with a local operator, an extensive nationwide network of eighteen dealerships.